Yet another PHIN Conference has come and gone. The major initiative I’ve worked on while at the CDC has been the Public Health Information Network, and each year in Atlanta the Center holds a national conference for public health informatics folks.
From a marketing standpoint, the conference is a monster. In fact, I’d contend that most conferences are *all* marketing. Our team at Deloitte provided much of the support, from presentations to keynote speaker corralling, to virtually all of the marketing collateral creation: http://www.cdc.gov/phinconference.
In previous years, one of my roles has been to manage the daily newspaper at the show, a special daily edition of PHINews (which is PHIN’s quarterly newsletter I helped create a few years ago; there are some links on this page to some of the articles I’ve written over the years.)
Due to budget cuts, we didn’t run the daily this year, which I missed. It was always exciting to get the articles written and the pages designed for an early morning pressing.
I did present this year on marketing and communication around PHIN. I focused on our re-branding efforts around PHIN for the last few years and how we were able to do it in a very dynamic environment. I think it went pretty well; there were certainly more people there than I expected. No one stormed out in disgust or asked me if I’d read the bill, so I guess that can be considered a success.
Jay presenting at the 2009 CDC PHIN Conference
